PRIVACY POLICY
Collection of Your Information
When you visit our website, we automatically gather certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies stored on your device. Moreover, while you browse our site, we collect data about the individual web pages or products you view, the websites or search terms that referred you to our site, and how you interact with our website. This automatically-collected information is referred to as "Device Information."
We collect Device Information using various technologies:
"Cookies" are data files stored on your device or computer, often including an anonymous unique identifier. For more details about cookies and how to disable them, please visit http://www.allaboutcookies.org.
"Log files" track actions occurring on the website and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
"Web beacons," "tags," and "pixels" are electronic files used to record information about your website browsing activity.
Moreover, when you make a purchase or attempt to make a purchase through our website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."
When we refer to "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.
Use of Your Personal Information
We use the Order Information we collect to fulfill any orders placed through our website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we utilize this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
Provide you with information or advertising relating to our products or services based on your preferences, which you have shared with us.
We use the Device Information we collect to help us screen for potential risk and fraud (particularly your IP address) and, more broadly, to enhance and optimize our website (for instance, by generating analytics about how our customers browse and interact with the website, and to assess the success of our marketing and advertising campaigns).
Sharing Your Personal Information
As stated above, we share your Personal Information with third parties to assist us in using your Personal Information. For instance, we use Google Analytics to help us understand how our customers utilize our website—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Additionally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understand-online-advertising/how-does-it-work.
You can opt out of targeted advertising through the following links:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads Moreover, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Please note that we do not change our website's data collection and use practices when we detect a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information provided below.
Additionally, if you are a European resident, please note that we process your information in order to fulfill any contracts we might have with you (for example, if you make an order through our website) or otherwise to pursue our legitimate business interests as outlined above. Furthermore, please be aware that your information may be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through our website, we will retain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy periodically to reflect changes to our practices or for other operational, legal, or regulatory reasons.